United Kingdom — Hama — EuroFix International, a British brand of premium construction chemicals, announces that its Board of Directors has formally signed and sealed the decision to establish EuroFix Syria in Hama Industrial City, at the geographic centre of the Syrian Arab Republic — and has mandated the immediate start of implementation.
Regional leadership mandate: Dr. Firas Warrar
Under the establishment decision, Dr. Firas Warrar has been appointed Regional Director — Syria & Middle East, with full executive and legal powers to contract suppliers, engage engineering and commercial staff, and manage every stage of the roll-out.
Dr. Warrar is a pharmacist holding a doctorate in medical laboratory diagnostics (Odesa, Ukraine). Over the past decade he has combined a rigorous scientific background with hands-on experience in operating production plants, polymer-based construction materials and advanced adhesives. The Syrian branch operates under a full transfer of EuroFix manufacturing and quality protocols, so that every bag produced in Hama follows the same formulations and controls as EuroFix products elsewhere. That laboratory background shows directly in the Syrian branch's operating philosophy: production decisions built on measured, documented testing — not estimation.
A multi-phase investment programme
EuroFix Syria is not a single production line — it is a staged industrial programme designed to grow with Syria's reconstruction market:
Phase 1 — Dry-mix production, Hama. A modern automated line for cement-based tile adhesives (C1/C2 classes to EN 12004), gypsum plasters and skim coats — with electronic precision dosing, dust-controlled bagging, and a full quality-control laboratory operating from day one.
Phase 2 — Liquid products. Water-based interior and facade paints, primers and acrylic putties, produced on a dedicated multi-vessel line.
Phase 3 — Capacity expansion. Additional dry-mix capacity and deeper automation as demand grows.
Phase 4 — Regional export. Supplying neighbouring markets under Arab free-trade arrangements, with Syrian-made EuroFix products.
Phase 5 — Industrial group vision. Further localisation of technologies and manufacturing partnerships, subject to feasibility studies.
Digital by design
The Hama operation launches with capabilities rare in the regional industry: batch-level digital traceability — every bag carries its production batch and a QR code linking to the product's technical data — and a proprietary ERP platform that will connect distributors directly to stock, orders and technical support.
People: jobs and the EuroFix Academy
Across its phases, the programme is planned to create more than 150 direct jobs for Syrian engineers, technicians and production staff. In parallel, the EuroFix Academy will train and certify professional tile installers and plasterers — because a premium material only performs when it is applied correctly.
Next steps
Site preparation, supplier contracting and regulatory registration are under way according to a staged timetable. Commercial launch dates will be announced through EuroFix's official channels. Distribution and partnership enquiries for the Syrian market are welcome via the contact page — the regional distribution network is being selected now.